Built around what participants actually look for
The client
The Oregon Savings Growth Plan (OSGP) helps Oregon state and local government employees save for retirement, with education and planning support alongside the plan itself.
The challenge
OSGP's website was due for an update. Its structure no longer matched what participants came looking for, and some of the plan's most important information wasn't getting the attention it deserved.
Our approach
We started with the data, not the design. Working with the OSGP team, we reviewed the site's analytics to see what participants searched for and clicked most, and what they were missing. That shaped a new navigation and a set of wireframes that put the most-used content within easy reach and gave under-visited, high-value content [for example: enrollment, contribution increases] a more prominent place.
Only once that blueprint was agreed did we design the new look on top of it: a refreshed OSGP brand built to WCAG accessibility standards from the start, so the site works for every participant.
Then we carried the brand everywhere participants meet the plan: forms, emails, flyers and the plan brochure, so the new site and the materials around it read as one.
The work
Strategy sessions with the OSGP team
Analytics review of search and click behavior
New site navigation and wireframes
Refreshed, WCAG-compliant brand and website design
Redesigned forms, emails, flyers and brochure
The result
The new site launched in April of 2024 (www.growyourtomorrow.com), with the Education and Out Reach site following in December. Most recently has been the Employer outreach site, which was delivered in July of 2026. Along the way, we have been updating all new / existing participant-facing material to match.
Services: Strategy · Analytics review · Information architecture and wireframes · Brand refresh · Accessible web design · Print and email design