J & J - Social Media Campaign Support

Presenting a consistent face across the social spectrum


Project Overview

A leader in the pharmaceutical and consumer healthcare-related packaged goods industry, Johnson and Johnson is devoted to promoting and nurturing the greater medical community. One of their efforts - Discover Nursing - is geared towards generating awareness around the nursing community by sharing stories and helping connect nursing students to scholarships programs.

Working with J&J's lead agency (and longtime VMX partner) The Marketing Loft, we helped to design and skin the program's social media channels, presenting a consistent face across the social spectrum for this iconic brand.

What we did

  • Developed social wraps for Facebook, Twitter and YouTube that leveraged brand campaign assets. These included updated social icons, header and channel background graphics.
  • Updated social elements were presented in mockup form to allow the brand team to review and revise prior to implementation.
  • Once approved, we worked with the brand team to implement and test channel artwork across various browser and platform configurations.