Akin · Plan highlights e-book and video · 2024–2025
The client
Akin is an international law firm with a newly refreshed brand: bold, colorful and confident.
The challenge
Akin's retirement plan was explained through an aging plan highlights e-book built by another team. It didn't reflect the firm's new identity, and it wasn't built to move people to act. The firm also serves two very different audiences, staff and partners, who need different information about their plans.
Our approach
We moved Akin onto the plan guide framework VisionMix designed in 2024, a structure built around the actions that matter most: registering for an account, understanding investment choices, and finding the plan's tools and resources. We mapped the legacy content into that structure, then redesigned every page to Akin's new brand guidelines.
To serve both audiences, we created separate staff and partner versions, with a simple decision page up front that sends each reader to the content written for them.
In 2025, we followed with a target date fund video. It carried the new identity's bold color into animation, with characters that matched the direction of Akin's own internal communications, turning one of the plan's least exciting topics into something people actually want to watch.
The work
Content mapping from the legacy e-book to the new framework
Redesigned plan highlights e-book in Akin's new brand
Staff and partner versions, with a decision page
Animated target date fund video
The result
The new plan highlights site won a Gold Hermes Creative Award in 2025.
Services: Content strategy · Plan guide framework · Brand application · Microsite design · Animation and video